Diagnostics
Find out whether AI search names your business, which sources it cites and what to investigate next. A one-off audit for Dubai and UAE businesses, with recorded answers and a prioritised action list.
An AI visibility audit is a fixed-scope diagnostic that measures whether AI assistants can find, understand and cite your brand when a buyer asks them for a recommendation. Orphea Society runs these audits for companies in Dubai and across the UAE. We agree a prompt set with you, run it through ChatGPT, Perplexity, Gemini and Google AI Overviews, record which competitors and sources get cited in your place, then examine your own site for technical and editorial issues that may contribute to the gap. It ends with a report and a prioritised fix list. It is a one-off engagement, not a retainer.
We agree the questions before anything runs. Not brand-name lookups, which almost always work, but the buyer-intent prompts someone uses when they do not yet know you exist. The set is written down and reused every time the audit repeats, because a moving question set cannot be compared.
The same prompts go through ChatGPT, Perplexity, Gemini and Google AI Overviews. Each answer is captured as a screenshot rather than summarised, so you are reading what the engine actually said on the date it said it, not our paraphrase of it.
Who is named instead of you, and which sources those answers pull from. This is usually the part that changes the conversation, because the source can be a competitor website, a directory, an article or a discussion. We record the actual links rather than assuming which type will matter.
Then we look at your own site for the reasons: entity clarity, structured data, whether your pages answer questions in a form a model can lift, and whether anything credible links to you at all. The output is a prioritised list, ordered by cost to fix against likely effect.
An AI visibility audit produces a visibility map, a source comparison and a prioritised action list. The same questions are used across the agreed tools, with the original answers attached. You can see what was observed and which recommendations still need testing.
The starting scope is five buyer questions across ChatGPT, Perplexity, Gemini and Google AI Overviews. We agree the language, market and services before testing. Where a tool is unavailable or an AI Overview does not appear, the report records that condition rather than inventing an answer or counting it as a successful run.
The following is an illustrative report entry, not a client result: “The brand is absent from this answer. The answer links to a competitor service page and an independent directory. The target service page is accessible, but its Google index status has not been checked.”
The observation is the missing mention and the recorded citations. The next action is to inspect the target page in Search Console and compare the useful information in the cited sources with your own service page. It would be premature to call missing schema or a lack of backlinks the proven cause.
A useful report keeps those distinctions visible. It should tell your team what to investigate, what can be corrected immediately and which outcome must be measured later. A screenshot of one answer does not establish a stable position across an entire market.
Google Search eligibility is checked through Search Console: can Google fetch the page, is indexing permitted, and has Google actually included it in the index? A successful live test establishes current accessibility; it does not mean the URL has been indexed.
Google requires a page to be indexed and eligible for a search snippet before it can appear as a supporting link in AI Overviews or AI Mode. Other AI search products can use different sources, so a page appearing in one product is not evidence of its Google index status.
We record these checks separately. The report distinguishes technical access, Google index status, a brand mention and a citation to your website. That makes it possible to choose the right next step without treating every missing mention as the same problem.
A baseline is a dated observation, not a forecast. Keep the prompts, target market, language and search settings consistent, and record any tool or model changes. Save the answer and source links so a later reviewer can check the interpretation.
Report brand mention frequency and website citation frequency separately. A tool can name your company without linking to it, or cite a useful article without recommending your services. Both are worth recording, but they answer different commercial questions.
A later run uses the same method after agreed changes have been published and had time to be discovered. Results can still vary between sessions, and a before-and-after change does not prove that a particular edit caused it. More consistent observations are needed before claiming an improvement.
Send your website, the services you want buyers to find, the market and languages you serve, and a short list of competitors you encounter in sales conversations. If you have an existing prompt set, include it so the new report can preserve comparability where possible.
Search Console access or a relevant export helps separate Google indexing issues from AI answer visibility. Public website checks can begin without it, but the report will mark index status as unverified until the property data is available. Access to an account is never replaced by a guess from a general web search.
We agree the tools, questions, deliverables and fee before running the audit. The output belongs to you and can be implemented by your team or another provider. Ongoing content and technical work is a separate scope.
If a priority page is blocked, missing or unavailable to crawlers, address that known problem first. A smaller technical check may be more useful than a broad visibility report. If the offer itself is unclear, clarify the service and the evidence behind it before expanding the prompt set.
An audit is most useful when someone can act on the findings. We can identify a limited starting scope if your team has little implementation capacity. There is no guaranteed ranking, citation count or inclusion date, and a one-off diagnostic does not require an ongoing retainer.
It is a diagnostic that answers one question: when someone asks an AI assistant for a recommendation in your category, does your brand appear, and if not, who does. We run an agreed set of prompts through ChatGPT, Perplexity, Gemini and Google AI Overviews, capture the answers, identify the sources those answers rely on, and then examine your site for the reasons you are absent from them.
An SEO audit asks whether Google can crawl, index and rank your pages. An AI visibility audit asks whether a language model can understand and quote them. The two overlap in the technical layer, because a page no crawler can reach is invisible to both, but they diverge after that. SEO rewards a page that earns the click. AI visibility rewards a page that can be lifted from, often without any click at all.
ChatGPT, Perplexity, Gemini and Google AI Overviews as standard. We record the tool, available search mode and date for each run. A brand can be visible in one tool and absent from another. If Google does not display an AI Overview, that is recorded separately from an answer that omits your brand. If your buyers concentrate on a different tool, we add it to the set before the audit starts rather than after.
A report in three parts: where you currently appear across the prompt set with the captured answers as evidence, who is cited in your place and which sources those citations come from, and a prioritised fix list ordered by effort against likely effect. The prompt set is documented alongside it so the same audit can be re-run later and compared against the same baseline.
No. The audit is scoped and priced as a one-off piece of work and it ends with the report. Some clients take the fix list to their own team, some ask us to run the ongoing generative engine optimization work that follows from it, and some do nothing for a quarter and re-run the audit to see whether the picture moved on its own. All three are normal.
Share your website, target market and the services buyers should find. We will agree the questions and scope before the audit.