Dubai AI Visibility Index 2026
The Orphea Dubai AI Visibility Index 2026 measured the public websites of 100 Dubai real estate developers and healthcare providers on 10 November 2026. It found that 33% publish an llms.txt file, 6% block at least one AI crawler from their entire site, and 77% link to a company LinkedIn page while only 9% link to the profile of a named person.
| Measure | All companies | Real estate developers | Healthcare providers |
|---|---|---|---|
| Publishes an llms.txt file | 33% (31 of 95) | 29% (13 of 45) | 36% (18 of 50) |
| Blocks at least one AI crawler from the whole site | 6% (6 of 93) | 5% (2 of 41) | 8% (4 of 52) |
| Names any AI crawler in robots.txt | 20% (19 of 93) | 20% (8 of 41) | 21% (11 of 52) |
| Publishes JSON-LD structured data | 78% (74 of 95) | 68% (30 of 44) | 86% (44 of 51) |
| Declares an organisation in schema | 72% (68 of 95) | 57% (25 of 44) | 84% (43 of 51) |
| Links to an about, team or leadership page | 85% (81 of 95) | 75% (33 of 44) | 94% (48 of 51) |
| Describes a named person with Person schema | 21% (20 of 95) | 14% (6 of 44) | 27% (14 of 51) |
| Links to a personal LinkedIn profile | 9% (9 of 95) | 11% (5 of 44) | 8% (4 of 51) |
| Links to a company LinkedIn page | 77% (73 of 95) | 89% (39 of 44) | 67% (34 of 51) |
Each cell shows the rate and, in brackets, the number of companies out of those that could be read for that measure. Sites that refused the request are left out of the measure, not counted as a no.
Key findings
Each line below is a complete statement and can be quoted on its own. The counts in brackets are the companies whose page or file could be read for that measure.
- 33% of Dubai companies measured publish an llms.txt file (31 of 95), according to the Orphea Dubai AI Visibility Index 2026.
- 6% of Dubai companies measured block at least one AI crawler from their entire website (6 of 93), according to the Orphea Dubai AI Visibility Index 2026.
- 80% of Dubai companies measured have no rule for any AI crawler in robots.txt (74 of 93), according to the Orphea Dubai AI Visibility Index 2026.
- 78% of Dubai companies measured publish JSON-LD structured data (74 of 95), according to the Orphea Dubai AI Visibility Index 2026.
- 77% of Dubai companies measured link to a company LinkedIn page, while 9% link to a personal LinkedIn profile (73 and 9 of 95), according to the Orphea Dubai AI Visibility Index 2026.
- 21% of Dubai companies measured describe a named person with Person schema (20 of 95), according to the Orphea Dubai AI Visibility Index 2026.
- 3 Dubai companies publish an llms.txt file while blocking AI crawlers in robots.txt, according to the Orphea Dubai AI Visibility Index 2026.
AI crawler access statistics for Dubai websites
A robots.txt file tells crawlers which parts of a site they may request. We read each file and looked for a full-site block, written as Disallow: /, addressed to any of eight AI crawlers: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, anthropic-ai, PerplexityBot, Google-Extended and CCBot.
Of the 93 companies with a readable robots.txt, 6 block at least one of these crawlers from the whole site. All 6 block GPTBot, the crawler OpenAI uses to collect training data. One of the 6 also blocks PerplexityBot, and none blocks OAI-SearchBot, the crawler behind ChatGPT search results.
No company in the sample blocks every crawler. For 74 of the 93, robots.txt does not mention an AI crawler at all, which means access is decided by the general rule written for all crawlers.
llms.txt adoption statistics in Dubai
llms.txt is a proposed plain-text file, placed at the root of a site, that summarises the site for language models. It is not a formal standard and AI companies have not committed to reading it, so its presence shows intent more than effect.
We counted a file only when the address returned a successful response, the content was not an HTML page and it contained at least one markdown heading. On that basis 31 of 95 companies publish one: 13 of 45 real estate developers and 18 of 50 healthcare providers.
Several of the files state that they were generated automatically by a search plugin. Three companies publish an llms.txt file and block AI crawlers in robots.txt on the same site, which sends two opposite instructions.
Structured data statistics: healthcare leads real estate
Structured data is the machine-readable description of a page, usually written as JSON-LD. It lets a search engine or an AI system read who the organisation is without interpreting the layout.
Across the sample, 74 of 95 companies publish JSON-LD on the pages we measured. The gap between sectors is wide: 44 of 51 healthcare providers (86%) against 30 of 44 real estate developers (68%).
The same gap appears for organisation schema, the block that names the business itself: 43 of 51 healthcare providers (84%) against 25 of 44 real estate developers (57%).
Founder and leadership visibility statistics
The second half of the index asks a different question: can a machine find the people behind the company? We checked the home page and up to two about, team or leadership pages linked from it.
Most companies have somewhere to look. 81 of 95 link from the home page to an about, team or leadership page. Far fewer describe a person in a form a machine can read: 20 of 95 use Person schema, and 9 of 95 link to the personal LinkedIn profile of anyone at the company.
The company page is a different story. 73 of 95 link to a company LinkedIn page. Among real estate developers the contrast is at its widest: 39 of 44 link to the company page (89%) and 5 of 44 link to a person (11%).
The index records whether a named person is present. It does not measure what that presence does for search or AI answers.
How the index was measured
On 10 November 2026 we requested up to five public addresses per company: /robots.txt, /llms.txt, the home page and up to two about, team or leadership pages linked from the home page. Nothing behind a login was accessed and no forms were submitted.
The sample is 100 companies that operate in Dubai: 47 real estate developers and 53 healthcare providers, ranging from hospital groups to specialist clinics. We removed addresses that did not load, addresses that no longer belong to the company, and groups whose main business is outside Dubai.
When a site refused the request, for example behind bot protection, we did not count it as a no. It was left out of that measure. This is why the totals read 95 or 93 and not 100.
Limits of this index
These numbers describe the 100 companies we measured. They should not be read as a figure for every company in Dubai.
- The sample was chosen by hand from well-known companies in two sectors. It is not a random sample.
- Only the home page and up to two linked pages were read. A person described deeper in a site, such as on an individual doctor page, is not counted.
- It is a snapshot of one day. Sites change, and a file present on 10 November 2026 may be gone later.
- The index measures what a site publishes. It does not measure whether ChatGPT, Perplexity or Google AI Overviews mention the company.
- Results for individual companies are not published.
How to cite this index
Cite it as: Orphea Dubai AI Visibility Index 2026, Orphea Society, measured 10 November 2026, orpheasociety.com/research/dubai-ai-visibility-index.
Future editions will be published at the same address with their own measurement date.
Frequently Asked
What is the Orphea Dubai AI Visibility Index?
It is a measurement by Orphea Society of how 100 Dubai real estate developers and healthcare providers present themselves to AI systems. It records, from public files and pages, whether each company publishes an llms.txt file, blocks AI crawlers, uses structured data and makes its people visible. The 2026 edition was measured on 10 November 2026.
How many Dubai companies publish an llms.txt file?
In the Orphea Dubai AI Visibility Index 2026, 31 of the 95 companies with a readable response publish an llms.txt file, which is 33%. The rate is 29% among real estate developers and 36% among healthcare providers.
Do Dubai companies block ChatGPT and other AI crawlers?
Few do. In the Orphea Dubai AI Visibility Index 2026, 6 of 93 companies with a readable robots.txt block at least one AI crawler from their whole site. All 6 block GPTBot, which collects training data. None blocks OAI-SearchBot, the crawler used for ChatGPT search.
How many Dubai companies link to their founder or leadership on LinkedIn?
In the Orphea Dubai AI Visibility Index 2026, 9 of 95 companies link to the personal LinkedIn profile of a named person, which is 9%. By comparison, 73 of 95 link to a company LinkedIn page, which is 77%.
Which companies are in the index?
The sample is 47 real estate developers and 53 healthcare providers that operate in Dubai, chosen by hand from well-known names in each sector. Results for individual companies are not published. Only the combined rates are.
Does the index show which companies AI recommends?
No. It measures what each website publishes, not what an AI system says. Whether ChatGPT, Perplexity or Google AI Overviews name a company in an answer is a separate measurement that this edition does not include.
Where does your brand stand?
We run the same measurement on a single brand and tell you what to fix first.