01
Brand Strategy & Positioning
Competitive landscape audit, target audience mapping, brand positioning matrix, messaging framework, and tone of voice guidelines.
Brand identity + digital infrastructure
Foundation.
AED 5,000/month
or AED 48,000/year (save 20%)
For brands that need a professional identity and digital presence before scaling. We build the foundation that makes every future investment compound.
Ideal for: Early-stage brands, new market entries, rebrand projects, Shopify launches
What You'll Have
In 8 weeks, you will have a complete brand identity system, a live conversion-optimized website, and the strategic foundation that makes every future marketing investment compound.
What You Get
Deliverables
02
Visual Identity System
Logo suite (primary, secondary, icon), color palette, typography system, brand patterns, and a comprehensive brand guidelines document.
03
Website Design & Development
Up to 8 pages of custom design on Shopify, Next.js, or WordPress. Mobile-responsive, SEO-optimized, with analytics integration.
04
Content Architecture
Sitemap strategy, page hierarchy, content wireframes, and copy direction for all core pages.
05
Social Media Setup
Profile optimization across 2 platforms, branded templates (8 designs), bio/highlight structure, and content pillar framework.
06
Launch Assets
Business cards, email signature, social announcement graphics, and a brand launch kit.
How It Works
The Process
Week 1-2
Discovery & Audit
Deep-dive into your business, competitors, and market. We map the landscape before we design anything.
Week 2-3
Strategy & Positioning
Brand positioning document, messaging framework, and creative direction presentation.
Week 3-6
Design & Build
Visual identity creation, website design mockups, and iterative development.
Week 6-8
Launch & Handoff
Final QA, brand guidelines delivery, website go-live, and team training session.
Included
- Dedicated brand strategist
- Weekly progress updates
- 1 revision round per deliverable
- All source files delivered
- Brand guidelines PDF
- 30-day post-launch support
- Analytics setup (GA4 + Search Console)
- Basic SEO optimization
Not Included
- Ongoing content creation
- Paid advertising management
- Social media management
- Advanced AI automation
- Custom integrations or API work
Common Questions
FAQ
How long does the Foundation engagement take?
Typically 6-8 weeks from kickoff to launch. Complex projects (multi-language, e-commerce with 50+ products) may take 8-10 weeks.
Can I upgrade to Growth System later?
Absolutely. Most Foundation clients transition to Growth System within 2-3 months. Your brand assets carry over seamlessly.
What if I need more than 8 pages?
Additional pages are available at AED 800 per page. For large sites (20+ pages), we recommend the Growth System tier.
Do you work with existing brand guidelines?
Yes. If you have existing brand assets, we can refine and extend them rather than starting from scratch, which often accelerates the timeline.
Ready to build your Foundation?
Let's talk about your goals and see if this is the right fit.
Currently accepting 4 new clients at this tier